<aside> 🎆 As we wrap celebration of our past foe, we've been trapped in a black hole of visual polish, all the work put into a product to this point has to find a canvas to be conveyed—we're just the crew for the task. Some may say these are the toughest to escape: the galaxy of colors, content, type and gestalt can bewilder, daunt and confuse. Don't let the details trap you in its gravitation pull. Though this project may seem purely aesthetic, beware, for topics we've covered to date can be applied. Don't get too caught up in process, remember lessons learned, and document. Let's move out team, the time is nigh!
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This project is about designing an integral touch point used for many products and services—a landing page. Consider this task just part of a product marketing toolkit to inform, communicate value, and generate interest. To do this, we'll leverage some key resources and our knowledge prior to create a compelling case for support. Though we will provide workshops to help facilitate this process, you'll be expected to manage the workflow and execution individually over the next week. Don't worry about getting caught up in extensive user research, rather immerse yourself and build.
Start with sketches, identify UI components, move to wireframes and elevate. Paying attention to the purpose of the landing page as an informative, purpose-driven site that drives conversion will be imperative. Success for this project is providing a final concept that is consistent, compelling and delightful.
This project is about applying knowledge of web layout, digital marketing and UI toward a rapid prototyping visual design sprint.
You should not be using this project as a way to make design recommendations regarding the product or service itself, but helping to make the benefit clear through a landing page.
We'll be looking for:
Individually, you’ll spend this week focusing on a single page site, providing one final concept for the landing page. To be turned in:
(Choose one of these to design around)
Help a client: ## is looking for a landing page and visual style that will help communicate the value, brand story and the impact of their work. They are open to a new color palette, you can expect that all information you may need is found on site.
Alternative project options:
Bonus: Axure with XD, Figma and Sketch